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Max Power Friction Acquisition

December 10, 2024




News Release

Contact: Dave Gonzales

Company: Momentum USA, Inc



Cambridge, ON, Canada – Momentum USA, Inc., friction company New World Friction, today has acquired Max Power Friction, located in Toronto, Canada. Max Power Friction is a preeminent brake pad manufacturer and specializes in the development of Medium Duty and Heavy-Duty brake pads including Air Disc. The combined capabilities of both NWF and Max Power provide our customers with an opportunity to buy a complete brake program, from Class 1 through Class 8.  John Paul Amalfe, CEO/President of Momentum USA, Inc., stated that “Max Power Friction will continue to operate as Max Power with joint operational and R&D efforts aligned with New World Friction”  Further, Mr. Amalfe states, “the coup de grace of this acquisition is having Duncan Huang, join our capable executive team at New World Friction, with Duncan’s technical expertise, road proven and market accepted brake pads, and his formulation prowess, Duncan catapults our brake companies to world class status” 

 

Since 1945, an American family-owned company now in its fourth generation, Momentum USA, Inc., is a leading aftermarket undercar, Cabin Air Filter and Exhaust manufacturer/distributor serving the independent WDs, co-manufacturing, fleet, specialty, and installer markets, in North America and abroad.

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